Carnegie Smith's

Self-Directed
Illustration, logo, branding

Named after one of the men who built America, mixed with the most common surname. The name is an indication of the brand itself. The products they sell are common goods that most people have and/or use daily, but what makes them special is their roots. Every product, whether it be a pencil or wallet, is the best version of itself that it can be, and is produced right here in the USA. Carnegie Smith's reminds us of the quality that can be assured when we keep production in house. Carrying out this Americana vibe through the promotional posters below, the stars & stripes theme is combined with some common products to reinforce the ideals of Carnegie Smith's.