Over the course of this partnership, the project evolved quite a bit. There were accelerants, blockers, consolidations, fantasies, realities, a few brushes with chaos—you name it. The one constant was our undivided commitment to deliver more than we had initially promised. The following is a consolidated summary that captures the visual language and brand evolution that we proposed and ultimately pushed through for the Exacq brand. The main strategy came from knowing that this would become part of a larger effort to consolidate applications and to unify the visual language across them.